Our founding partners have spent over a decade in the rooms where these decisions get made.
Buwa is a founding partner of TrueNorth Business Management. He has served as a CPA in the state of California for over 10 years, representing actors, showrunners, directors, writers, comedians, musicians, athletes and influencers.
He began his career at Ernst & Young LLP in their assurance practice, providing financial statement review and auditing procedures to Fortune 500 companies across several industries. This background brings highly technical accounting practices to the ever-changing landscape his clients encounter.
Buwa has been featured in the Hollywood Reporter's “Top Business Managers” and Variety's “Business Managers Elite” lists. His biggest pride: his son, Taji, and wife, Janae, with whom he lives in Culver City, California.
Will is a founding partner and business manager working with clients across film & television, sports, digital content, and high net worth individuals. He holds a BA in Economics from UC Santa Barbara and an MBA from the University of Southern California.
Known for his thoughtful, strategic approach, Will takes pride in guiding clients through complex financial landscapes with clarity, discretion, and a calm voice. He provides practical financial guidance and long-term planning for individuals navigating fast-paced, complex careers.
Will has been featured in Variety's “Business Managers Elite” for his representation of entertainment and sports clientele. He lives in Venice with his wife, Nicole, and their two sons, Carter and Callum.
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